Product strategy

Product line & Logo

Apple company,there are many product line such as Macbook, iPad, iPhon, iPod,  iTunes, iLife, iWork, iOS
and each will be different models


such as   >>>   iPod


  • iPod shuffle - New bottons, 15 hours of music.
  • iPod nano - Multitouch Screen
  • iPod Touch - Front/Rear Camera, thinner.

Branding

       Apple has been buiding very big reputation and very strong beand, I suppose that apple is the most expensive brand.
     Everybody associates automatically Apple is innovation, design, quality are related with high price but quality excellent product such as this is psychologically as well, business model.




The Apple Brand Personality

       Apple has a branding strategy that focuses on the emotions. The Apple brand personality is about lifestyle;imagination;liberty regained; innovation; passion; hopes, dreams and aspirations; and power-to-the-people through technology.
     
       The Apple brand personality is also about simplicity and the removal of complexity from people's lives; people-driven product design;and about being a really humanistic company with a heartfelt connection with its customers.



The Apple Customer Experience

       The promise of the Apple brand, of course presents Apple with an enormous challenge to live up to. The innovative, beautifully-designed, highly ergonomic, and technology-leading products which Apple delivers are not only designed to match the brand promise, but are fundamental to keeping it.

Apple fully understands that all aspects of the customer experience are important









3 ความคิดเห็น:

ajarngob กล่าวว่า...

wow wow!
you make the brand classic and mysterious!

great job : )

Aong-in :") กล่าวว่า...

Dear, APPLE's brand manager

As our business relationship,first of all,I would like to say"THANK YOU"for your invitation.

For your brand,in my view, it's so interesting and it's known around the world,especially high-class person.Thus,I'm glad to be the partnership of yours.

I would like to say something here. I'm so impress with your brand. I like the way you design and make your writing. It means how much you understand informations in your brand.

However,I'm one who isn't creative person, I notice from my understanding. I'm so impressed in your brand and I don't know what is thing that you should improve. It's one brand that it's so perfect.

Hopefully,I appreciate the opportunity to exchange the idea on your blog designing.

Sincerely yours
Ms.Maneenoot Ploymee
Samsung's brand manager

Lady_Soros กล่าวว่า...

Dear, APPLE's brand manager

As our business relationship, I would like to say your brand's very famous around the world that everyone often know it. I'm very glad to be the suggestions for your brand. I would like to thnak you for your invitation.

I really impress with your brand product design. For me, Every product of Apple's very interesting and it's very Innovative advances. Your color on the heading is a very good attraction and your font very balance.

I appreciate the opportunnity to exchange the idea on your blog.

Sincerely your,

Miss.Chanadda BOONPOKONG
Swatch's brand manager

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